There are many factors to consider when choosing the right business signage for your company, from its size and visibility to its material and color choices. Each of these elements can affect the sign’s durability, weight and cost. But perhaps the most important factor is the height at which the sign will be placed, which should take into account the maximum viewing distance and any obstacles that could interfere with its placement.
According to Business Signage Wilmington the most successful signs are those that can be seen, and in particular, read by passing motorists. For this reason, it is essential that the font on a high-level sign be large enough to be easily readable. To determine the appropriate size for your text, use a Legibility Index that will help you calculate roughly one inch of letter height for every 10 feet of distance.
A type of directional or wayfinding sign that typically provides an organized list of names and locations of offices, departments or other features in a given building or area. These may also include maps and other visual graphics to aid a viewer in finding their way around.
A sign that consists of a panel on which individual letters or pictorials can be changed manually. This allows it to offer special prices, promotions and deals like a window sign but on a larger scale and more visible to passing motorists.
An enamel coating applied to a metal surface for decorative and protective purposes. Unlike paint, enamel is impervious to moisture and does not need to be reapplied as often. A process of treating a surface with a zinc phosphate coating in preparation for painting or enameling.
Any sign that contains and displays a message or messages and is located in an open outdoor area, usually accessible to the public. This includes freestanding and pylon signs, readerboards, electronic message centers, marquees and more.
A sign that displays a series of changeable messages via LED, LCD or other display technologies. These types of signs can be programmed to rotate or flip between two or more panels displaying different messages, or they can have their message updated automatically by remote control.
Printed or painted on plastics and other materials for decoration or identification. Also called vinyl, it is available in a variety of colors and finishes. It can be made to withstand many weather conditions, including rain and snow, so it is an excellent choice for outdoor signage.
The most effective signs are those that have a clear, concise message and attractive design. They are easy to understand, memorable and consistent with the brand image of the company. In fact, studies have shown that well-designed and consistent signage increases customer response by up to 23%.
When designing your own signage, think of it as a marketing tool that is designed to attract and engage viewers. You want to catch people’s attention, so choose a bold font and a colorful design that stands out from the background. However, be careful not to overdo it; you don’t want the signage to become overwhelming or overstimulate the viewer.